MADE BY PEOPLE, FOR THE PEOPLE.
Society has become more sedentary as a result of the evolution of technology. This includes constantly being on our laptops, cell phones or driving. Humans on average, sit for 8 to 9 hours a day and this has major effects on posture health. Our Posture Apparel was developed to fit into the everyday lifestyle.
WHAT IS POSTURE MEMORY?
Posture memory uses the concept of proprioceptive feedback to help train and utilise your own muscles for optimal alignment of the back. Our patent-pending kinesio-bands integrated into our Posture Apparel, provide a gentle pull to remind the wearer to adjust their posture.
Proper alignment ensures the correct utilisation of muscles and joints of our bodies. It reduces stress on certain muscle groups that are overly active. According to the McKenzie Method, discomfort from being in a static position for long durations such as sitting, can be mitigated by moving the body in the opposite direction. Our mission is to provide world-class products to the public in leading a more ergonomic, and healthy lifestyle.